Split Testing

When people decide they want to make a change to their site, generally they just go ahead. But without measuring they never know if it is an improvement or not. If sales go up they think its good, if they go down they think its bad. Unfortunately this is very rarely the case. It might just be a slow few weeks, the visitors to the site might have gone down or up, the change might expose a different fault on their site the list goes on.

Split testing is a way to know for sure. It measures the two changes against each other to see which one helps you achieve the goal that you intended. Half of your visitors are shown your original page, the other half the new change then a goal page is chosen and then test runs until a conclusion is found.

We can help you set up split testing on your current site, imagine if you could be certain that every change you make was an improvement or not.